A Meeting With Phil.com with Fallon

Flash & video produce viral marketing experience for Phil Mickelson fans



Fallon gets all aspects of integrated marketing; we get some of their nerdy work. We lent an interactive hand to Fallon’s Crowne Plaza campaign starring Phil Mickelson. The campaign's goal was to bring online visitors to the idea of using Crowne Plaza hotels for meetings. The Flash-based website we created was the initial piece of Crowne Plaza’s "The Place to Meet" integrated campaign, which led to TV commercials.

The search for Phil's commercial co-stars was conducted online, encouraging fans to submit video pitches to ameetingwithphil.com. Whether they had been hit with one of Phil's golf shots, considered themselves his biggest fan, had advice for his game, or looked like Phil, Fallon wanted to see it. Their objective was to create buzz with a fun online campaign. It was the first domino to drop and served as a teaser to the eventual TV campaign. The online contest to win “A Meeting with Phil” laid the groundwork for branding, messaging, and even the graphic look and feel of the entire integrated campaign.

Contestant videos were posted for viewing and email distribution via a video encoding app built from scratch. Fallon appreciated having us there to work with Crowne Plaza on the necessary online security compliance as relevant to the viral marketing aspect of the campaign.

The Nerdery provided a great Flash-based solution and the integration was done well, matching our design nicely. We appreciated how The Nerdery team was accessible and responsive throughout our project and could always be reached when we needed them. They kept us in the loop so we could keep our client informed throughout the web development process. They were a great team to work with, always open and responsive to changes we wanted to make along the way.
Steve Sutherland
interactive producer, Fallon