iMobile HealthCare iPhone app with LaBreche

A mobile reference tool puts power of information in the hands of doctors and patients



Working with the creative minds of agency partners LaBreche in Minneapolis, The Nerdery created an iPhone application designed as a mobile gateway to all the information a user needs when making critical medical decisions for themselves or a loved one.

The project required Nerdery developers to stretch the boundaries of the iPhone SDK in order to create a unique navigation system that was an essential part of the iMobile HealthCare brand.

Using a single content management system to maintain the information for both the brand website and the iPhone application removes the need for redundant data entry while ensuring consistency of information for users on both platforms.

The unique navigation scheme is the means by which the user can navigate a wealth of information on these lifesaving devices, including videos, reviews and product information.

Designed in consultation with a cardiothoracic surgeon, the application was designed as a reference to both patients and doctors. The iMobile HealthCare initiative was launched alongside the iAortic Value iPhone application.