With agency partner Leo Burnett, The Nerdery developed a Facebook application for Norton Antivirus’ Stuff Theater campaign. To facilitate their 24-hour live improv event, we used Zend to create a Facebook integrated administrative system for event organizers and performers.
To promote their computer protection software, Norton Antivirus and agency partner Leo Burnett teamed together to put on a live-streaming improv show featuring comedic reenactments of Facebook user statuses. Leo Burnett was handling the coordination of vendors, the venue and performers, and asked The Nerdery to build the corresponding Facebook application. The Chicago event was scheduled just 60 days from our project-kickoff date.
While the Facebook streaming app was the most forward-facing part of the project, we also had to develop an intuitively usable administrative system for event organization – and integrate it with Facebook data that users allowed us to access for the performance. It was critical to have a content management process that was both intuitive and functional for the writers, producers, directors and performers.
Our UX team laid out wireframes designed to keep the back-end as straightforward as possible. We developed a multi-tab system, with each tab focused on providing information to a particular role of the production team. The tabs were designed to manage content collected from profile info of consenting Facebook users, including name, location, relationship status, recent photos and status updates. Available material was presented for the writers to pull out what they liked, write their performance notes and then send over to the content editors, whose tab allowed them to sort through writers’ suggestions and either select them for the on-stage queue or discard the idea. The director’s tab displayed the stage queue, the viewer chat feed, and what was currently on performing.
The event turned out to be a smashing success of improv troupes, jugglers, a chainsaw wood carver, a gospel choir and more – Norton’s team was thrilled with the results. We were grateful for Leo Burnett’s leadership and coordination in making the event go as seamlessly as it did and look forward to partnering in the future.