When Recreational Boating and Fishing Foundation (RBFF) discovered that its most recognizable brand – TakeMeFishing.org – wasn’t inspiring enough people to go fish, The Nerdery and ad/design agency partner Colle+McVoy lured an online audience to the site by creating the definitive destination for Web 2.0 enhanced fish tales.
We raided the tackle box to create a social media mash-up of apps already attracting an online audience – including Facebook Connect, YouTube, Google Maps, RSS feeds, and blogs – to give visitors a familiar experience and build community through a sort of Facebook for fishers. Users share the secrets of favorite fishing spots by uploading locations to Hotspots, a Google Maps app.
Countless graphics and layouts designed by Colle+McVoy were created for more than 2,500 pages of content, backed by a database of more than 12,000 boating and fishing locations across the U.S., a comprehensive “Fishopedia” resource of fishing–related information.
TakeMeFishing.org is now the de facto source for GPS info on everything from hazardous waters to boat launches – with a large amount of data that will grow exponentially, spurred by user-contributed content and social marketing. All public content is search engine optimized, making it the ultimate online tackle box for anglers.
Check out the mobile site here.
As programmers, we count our blessings when we get a project like this. It's cool to work with partners like Colle+McVoy for clients who see the value of social media and really get it. We look forward to watching this site grow as more users leave their mark on it.
vp of software development, The Nerdery
