A clear product vision is essential for guiding teams and fostering innovation. At Nerdery, we combine market insights and user needs to create a vision that fuels the product creation journey. Product visioning ensures that every step is aligned with user desires, leading to a valuable and profitable digital product.
Nerdery partners with organizations to refine ideas through immersive user research, competitive analysis, and dynamic workshops. This approach unlocks creative potential, resulting in a robust, user-centric product vision that stands out in the competitive landscape. We accomplish this through three core product visioning activities.
Competitive assessments identify opportunities for differentiation and areas where businesses can capitalize on market gaps or improve their product vision, while user needs assessments ensure that products and services meet customers’ expectations.
Product visioning articulates a clear, compelling picture of what the product aims to achieve in the long term, ensuring alignment among stakeholders and focusing efforts on delivering value that meets market and customer needs.
Concept refinement is the polishing and adjusting of the initial product vision based on feedback and research, ensuring it’s innovative and executable. And vision delivery brings the refined product concept to life while maintaining alignment with the original product vision.
By relentlessly focusing on and meeting the needs of consumers, Nerdery helps clients compete, differentiate, and grow. The value of visioning includes:
Ideas are important, but creating an actionable, insight-driven strategy that spurs progress and builds stakeholder support is critical to project success. Product visioning accelerates these processes and makes the case for business investment — securing funding and leadership backing.
The strength of a shared vision is in its ability to bring people, ideas, and processes together. Through product visioning, we establish clear goals and objectives, identify potential challenges, and break down barriers, paving the way for the creation of impactful and meaningful products.
Our approach to product visioning is based on using insightful analysis to engage your customers. By combining best practices in customer experience with in-depth research on consumer behavior, market trends, and competitive landscape, we ensure that your product vision is not only on the right track but also leading the way in your industry.
22%
Implementing digital technologies can move progress toward company goals by 22%*
25%
Investing in custom software to streamline operations and automate tasks can improve productivity by 20-30% on average**
67%
67% cite bad experiences as a reason for churn***
* Deloitte: Uncovering the connection between digital maturity and financial performance
**A future that works: Automation, employment, and productivity, McKinsey & Company
***What’s the Best Way to Train Your Customer Service Team?, Salesforce
— Ryan Holland, Owner, Real Sportscards
Real Sportscards, a prominent national retailer of sports cards, faced the challenge of transitioning from a third-party e-commerce platform to a more autonomous and scalable solution. Their product vision’s goal was to develop a platform tailored to their unique business needs, emphasizing efficiency, user-friendliness, and scalability to propel their next growth phase.
To achieve this, Real Sportscards partnered with Nerdery for their digital platform engineering expertise, covering everything from product visioning to technological implementation. Within just six weeks, this collaboration led to the creation of “The Uncommon App” — a custom-built e-commerce platform designed to enhance event hosting efficiency and improve overall user experience.
The launch of The Uncommon App had a significant impact on Real Sportscards’ operations and financial performance:
Product visioning is the cornerstone of innovation and market dominance. It’s not just about creating a product; it’s about pinpointing high-value opportunities and garnering stakeholder support to make it a reality. Here’s what a clear and compelling product vision delivers:
A shared product vision ensures every team member pushes in the same direction, towards a unified goal — translating into streamlined efforts and amplified impact.
By anticipating the future needs of their customers, businesses can develop solutions that resonate deeply, fostering loyalty and advocacy.
Product visioning sets you apart, turning potential market disruptions into opportunities for growth and differentiation.
Product visioning inspires a culture of continuous innovation, where ideas thrive and the status quo is always challenged.
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