In 2022, the world saw supply chain disruptions, hybrid workforce changes, economic uncertainty, the surge of the Omicron variant, and so much more. While we anticipate a lot in 2023, the only thing certain is change, and adaptability is key.
Knowing what drives your customers is the best way to ensure your product is successful. Conducting user research, analyzing your data, and assessing what’s already in the market can help you better understand what your users are up against.
One way to do this is to think about the parallel experiences that your customers may have in other industries. At Nerdery’s Women in Healthcare Tech panel discussion, a speaker provided an example of how a spa appointment tool could also be useful for patient scheduling at a health clinic. Eventually, once consumers experience the convenience of these tools in one industry, they begin to desire and EXPECT the same intuitive digital experiences in every other industry.
Creating a successful product is like trying to hit a moving target. Why try to predict what’s going to happen years from now? If industry changes, customer preferences shift, or global events outside your control occur, you may be in too deep to move in a different direction. Instead, your product approach needs to be quick and flexible. Try building products in smaller releases and collecting feedback with each release to ensure you’re building something adaptable.
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For companies to compete in the digital economy, speed to market can make all the difference. The faster you can adapt to what you learn, the faster you’ll see a return on your investment. The competition will always be nipping at your tail (or already one step ahead).
A sound product strategy can help you determine the first step of the product journey and help your team stay in sync. Research and insights from data will act as your strategy’s core foundation, helping you better understand and meet your users’ needs.
Ensuring your digital presence is accessible can help strengthen customer loyalty. In fact, when you invest in accessibility, your customer satisfaction can increase by up to 95%, and retention can increase by five percent.
Read how a frozen food delivery company made grocery delivery accessible to everyone.
In 2023, resolve to stop defining success as whether or not a box was checked. Measuring success by how many lines of code were written does not fully express the impact on business and users. Organizational value needs to come directly from consumer value. If you make your customers happy, the bottom line will follow.
Nerdery’s Digital Product Experts are just what you need to get ahead.
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