Investing in digital products can be a great way to move your business forward. However, these products must align with your organizational capabilities and directly meet the needs of your consumers. Nerdery’s digital product framing helps you identify technology solutions that delight your customers, align with your vision and grow your business.
Product framing is a crucial strategy in the initial stages of product development that defines a new product’s scope, objectives, and direction. This process thoroughly analyzes the target market, user needs, competitive landscape, and technological possibilities. The ultimate goal is to align the product vision with business objectives, ensuring that the product concept is viable, desirable, and feasible.
Product framing is more than discovering a solution — it’s about having a comprehensive understanding of your ideal product. Our product framing offering establishes a strategic and realistic path forward by defining a solution that meets the needs of your end-users and your business.
Product framing also ensures alignment across strategy, experience design, and technical requirements that inform the implementation roadmap before we start with the development team. Together, we evaluate and define the best approach to bring your vision to life.
We lead every project with a cohesive team of experienced designers, technology advisors, and strategists. This expertise helps us assess the solution’s desirability, viability, and feasibility to better refine and understand the landscape for implementing changes and making an impact.
Does this solution fill a need?
Does this solution fit into people’s lives?
Will users want it?
What technology will best power it?
What resources and tools are required?
How long will it take to create?
Does the solution fit into the budget?
What might the ROI look like?
Does it align with your business goals?
22%
Implementing digital technologies can move progress toward company goals by 22%*
25%
Investing in custom software to streamline operations and automate tasks can improve productivity by 20-30% on average**
67%
67% cite bad experiences as a reason for churn***
* Deloitte: Uncovering the connection between digital maturity and financial performance
**A future that works: Automation, employment, and productivity, McKinsey & Company
***What’s the Best Way to Train Your Customer Service Team?, Salesforce
By prioritizing and meeting the needs of consumers, we help our clients compete, differentiate, and grow.
Often, the hardest part of any journey is figuring out where to begin. Fortunately, product framing can help teams find the clarity and direction they need. From identifying the first step to creating tangible outcomes such as strategic roadmaps and prototypes, Nerdery empowers and guides you through every step.
To create a standout product, it’s essential to understand your customers’ needs. Our product framing services help you put the customer first and improve your product based on user data and feedback.
Equip your team with design thinking and product development best practices. Our expert team offers cross-industry knowledge sharing, benchmarking, and requirements analysis to help you get to market faster.
By starting with our three-lense approach, we ensure an understanding of the opportunity to build a product that genuinely meets user needs. We then minimize risk by forming agile and cross-functional teams capable of adapting to your needs quickly. Since everyone is involved from the beginning, we can identify and eliminate potential obstacles before they become a problem.
– Next Digital Program Lead, Google Cloud
A national transportation and logistics company wanted to enhance its market presence and business potential. The primary obstacle was bridging the digital communication gaps between truck capacity and customers, a key factor limiting its competitive edge and growth.
The company chose Nerdery for its end-to-end digital product expertise spanning ideation, design, build, and launch. Our mobile app development team thoroughly assessed user needs and the competitive landscape to drive the development and launch of a user-friendly digital marketplace. This platform enabled users to easily search and book loads, track and update progress in transit, communicate in real-time with the company, and receive prompt payment confirmations for delivered loads.
The introduction of this real-time, intuitive mobile app resulted in a 30% increase in market share among small carriers and proprietors within its first year. This significant growth is expected to translate into an estimated $234 million in revenue growth during the first year, marking a substantial milestone in the company’s expansion and digital transformation journey.
Choosing Nerdery extends your services and expertise, providing access to digital platform experts with over two decades of ideation experience. You also benefit from partnerships with the biggest names in technology.
Begin with a Nerdery consultation
